Southern Woman had the pleasure of sitting down with cover artist Jacqueline R. Turner to delve into her stunning tablescape creations. She has a deep passion for flowers, beauty, and gatherings, and we are truly captivated by her elegant and sophisticated designs!
Can you tell us a bit about yourself and how you started creating content from home?
I’ve always loved creating beauty at home — especially through seasonal styling, flowers and tablescapes. Setting a table or arranging a vase has never felt like “decorating” to me, it’s how I express myself. What started as simply styling my own spaces and capturing the details turned into sharing that creativity online. That was a big step for me as I was very nervous to share what I love with others and not knowing how people would receive it. The decor home community was so welcoming and uplifting that sharing became a very positive experience for me. Creating content from home has allowed me to blend my passions for styling/decorating, entertaining, floral design, and storytelling in a way that feels both personal and inspiring.
What inspires your seasonal styling and creative direction?
The seasons themselves are my greatest inspiration. I love letting nature set the tone and how I am feeling during the season — the bright vibrancy of summer sunshine, the colors and depth of fall, the softness of spring blooms, or the glow and warmth of candlelight in winter. Each season brings its own mood, and I channel that into my creative choices. You will always see a nod to my favorite color, pink. Whether it’s in a flower, a blanket, candlesticks, or pillows. My goal is to always capture the feeling that the season brings to me.
Walk us through your process for planning and photographing a shoot (from concept to final image).
It always starts with a spark — sometimes a color palette, sometimes a dinnerware collection, or a flower that I have been wanting to create with. From there I build a story: how the table will feel, what mood the florals will set, how the small details will tie together. Once styled, I let the natural light guide me when photographing. I try to capture the table as if someone could just sit down and enjoy it — inviting and welcoming.
How do you balance editing images with preserving a natural, lived-in feel?
I like my photos to feel true to life. Editing for me is about enhancing, not altering — bringing out the light, highlighting the textures, and letting the florals and table details shine. I want someone to feel like they could step right into the image, so I keep that warmth and naturalness at the forefront.
What’s your favorite fall styling element or prop this season and why?
Every fall, my limelight hydrangeas are my absolute favorite element. They’re timeless and versatile, and I love the way their colors shift with the season — from soft greens and pinks to rich berry tones. I have them sprinkled all around my home as floral arrangements, in baskets, draped on my kitchen hutch, wreaths on my doors, and they are very prominent on my fall porch styling as well. They always manage to feel both elegant and inviting, which is exactly the balance I love to create in our home.
Do you have a memorable project or moment that shaped your work?
My most memorable project for me, has to be my hydrangea waterfall table. It was one of those moments where everything came together exactly as I had envisioned — cascading blooms spilling down the table, creating this romantic, almost dreamlike setting. Sharing that project and seeing how deeply it resonated with people really affirmed for me that what I create goes beyond styling. It’s about sparking joy and connection, and that has shaped how I approach every project since. Creating with my heart and not following the trends.
How do you engage your audience and keep ideas fresh while working from home?
Staying inspired means constantly looking at what’s around me — flowers in bloom, seasonal colors, or even family traditions — and turning those into fresh ideas to share with my community. I love to ask questions in my posts or in stories to stay connected with my audience. I truly love getting to know the people who want to share in my journey. The connections have been the greatest blessing of all and I couldn’t be more grateful for that.
What advice do you have for someone starting to create home- and lifestyle-focused content?
Start with what you love most. For me that was my love for hydrangeas, flower arrangements and elegant tablescapes, and once I leaned into that, the creativity flowed very naturally. Don’t overthink perfection — people connect most with authenticity and heart. Let your home, your style, and your story shine through, and the rest will follow.
Follow Jacqueline on Instagram for more beautiful photos: @jacqueline.r.turner